What You Need To Know About Online Advertising Defined
Terms:
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Terms:
Pay per click
As a marketing technique that has become very popular online, pay per click‘s primary purpose is to encourage users to click on advertisements that will "click" them through to another page on the web. PPC or Pay per click advertising is a form of classified advertising. You have more focus with PPC advertising in that you can choose "key words" or "key phrases" that users will be specifically searching for. Once users search that term they will see ads on the page related to the terms they are interested in.
A PPC or pay per click ad is most commonly made of text or images, or a combination of both, the PPC model can be applied to video (depending on the platform). PPC has been a fast growing form of online advertising and is extremely effective if used, tracked and modified with diligence so that clicks are not wasted.
SEO
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All of the major search engines such as Google, Yahoo and Bing have organic search results. These organic results are typically located tin the center of the page and are the location where links to web pages and other content such as videos or local listings are shown and ranked based on what that specific search engine considers most relevant to users. Each search engine uses a different algorithm to determine what is the most important to their visitor.
The purpose of SEO is to rank as high as possible on page one of that search engine. The higher that you rank in the search engine results, the more traffic that your webpage will receive.
Based on the king of search engine "Google" and the way they have been able to perfect the search, SEO has become a science with a lot of competition. Receiving top ranking allows you to receive consistent ongoing targeted visitors without having to pay for each click or each advertisement It will however cost you monthly to have the work done that will allow you to maintain top search engine positioning.
As social media continues to become more and more important, search engine factors are beginning to change faster than ever to be able to perfect the search experience. Additional social factors are starting to play an important role like Facebook likes and Google +1, Twitter and other social shares.
Not long ago another form of ranking looks like it will begin to take us for another turn, Author Rank will soon become a huge factor for how content is ranked in search engines, and as happened with Googles Penguin and Panda will change the SEO game forever.
It is important to realize that search engines still use what they call robot’s or sophisticated algorithms to determine which content will be most important to their users. By optimizing your pages, your content and your code you can be sure to better rank for the keywords that you are looking to rank for. Once again I would recommend looking for expertise in this field to save you time and money. By securing the right resource you will save yourself time and money and hopefully make your online dreams successful.
Email
Email marketing or direct mail enables the marketer to
1. Procure new customers
2. Garner repeat business and customer loyalty
3. Improve Customer Loyalty.
Some of the most frequent ways in which companies utilize email marketing are by creating monthly newsletters to make users aware of new products, services, discounts or company news that may be of interest to their users or prospects.
Email can achieve one of the fastest returns on investment, is relatively easy to track and can turn into a literal windfall of profits if managed properly. Business can reach a substantial number of people in a very short period of time with email. Companies however need to be aware of new laws that may vary in different states or countries regarding email advertising. Also due to the sophistication of spam filters it is becoming more difficult to reach many email in boxes. Email laws are controlled in the USA by a Non -Solicitation Act called (CAN-SPAM).
Dont try to manage this yourself the effort is just not work it. Have a professional manage it for you and your ROI will increase 10 fold. Email marketing done right is the most effective form of instant gratification for business bottom line.
Video Marketing
Vido has become one of the hottest properties and is given greater "link juice" or a higher priority than a lot of content when it comes to attaining rankings on the search engines. The use of video continues to grow and become more important as an online medium and to garner rankings. Video content, as with all online content should be relevant and informative.
In order to market videos sites like Youtube, Dailymotion and others have become extremely important. Almost all major company's have started using video marketing to attain online notoriety. Some companies that have used these techniques are Old Spice Guy and WalMart Clown,
also who could forget the sham wow guy. Once these videos take on a viral nature the return on investment becomes huge.
Blogs or blogging have become a key form of online advertising toe be able to create "expert" commentary about a subject or topic. Today there are blogs for just about everything from politics, to fashion, legal, toys and just plain gossip. Blogging's use today has expanded to create an online buzz about a subject or for a company. Search engine robots crawl blogs and pick up on relavent content and users interest to determine how important the content is. An example of a good expert blog about cloud computing is http://www.filocity.com/thecloud. More information on blogging can be found at http://probloggerbook.com/about/
Article Marketing/Online PR
Article marketing is the use of article posting sites to write and post articles about your topic and distribute that information through article posting sites like ezinearticles and go articles which are free sites. Some of the most highly respected and reviewed sites by news reporters and professionals are prweb and prnewswire. Although these are paid sites the links that can be attained back to your site hold extremely high "link value" and may raise the ranking of your site. The best way to manage articles is to write relevant engaging content on a subject that very subtly mentions or promotes a product or service. If the information is engaging enough it will be re-purposed by the press and further advertised or blogged about by industry professionals.
Because the web is so massive and most sites discourage duplicate content a technique known as article spinning is used to create additional articles from the one to avoid being penalized. This will allow your article to be viewed or found by an entirely new audience. The article written as a Press Release has a different function. The Press release according to wikipedia is defined as follows. "A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media. The Press Release is specifically targetted to media outlets for re-distribution and should be professionally written and distributed.
Social Media
Social media is extremely important today not only in creating awareness but in communicating your purpose to the world at large today. As various forms of electronic communication continue to consume us being able to reach out today through popular online mediums have a greater importance than ever before. Depending on the goal of the marketer social media is just one discipline that should be maintained.
Online social media outlets continue to grow and while the major outlets like Facebook, Linkedin, Google+ and Twitter may be the most popular, they may not be the most effective for what you are trying to accomplish. Creating one or more of the more popular social media platforms is essential for all business today. Some of the best use of these platforms outside of self promotion and advertising are the ability to broadcast news and announcements, sales and promotion and help for customers.
Viral/Network Social Marketing
Network Marketing is a form of social media marketing that focuses on building a one on one relationships with those that are most likely to use their product or service. Network marketing is an intimate form of marketing directed at building a relationship with an individual that will mutually benefit from that relationship and who will benefit the company. Network marketers typically spend a lot of time commenting on specific topics or subject in Quora or Twitter.
What is important for every marketer to know is that for a piece of information to be picked up or to go viral it must not only be good but specifically targeted to someone that has interest. Interest in that content and interest in the ability to share that content with others. Because of their understanding of the web the network marketer knows what information will gain the attention of their audience and what they need to say to grab the attention of a particular network or person.
Community Building
Community building is an extension of what i call the targeted marketer. It is building a community of individuals focused around a common interest. This focal point or core group of what can be deemed as enthusiasts is moulded to create a hub where conversations between users help share information on and build brand loyalty organically.
In the context of social networking social media or smm marketers focus on creating mass communication to reach the most people possible. Network marketers try to build relationships one by one. Community marketers build relationships between a group or groups with common interest. Community marketers use expertise and trust to build relationships between themselves and the brand.
You can read more about trust building in a book called Trust Agent by Chris Brogan.
Location Based Marketing
Another fast emerging trend in online marketing is location based marketing. Location based marketing or local advertising focuses on the fact that most users are looking for "local" business that they can visit or have a physical location close to them. These business typically offer a discount, reward or coupon just for checking into their website. In some cases the more you check in to a site the greater the discount or better the offerings you will receive. Additional incentives are offered if you share the site or information with others. Some location based sites are Foursquare and Gowalla.
In addition site like Gropon and Amazon local focus on local promotions that offer a substantial discount on their product or service. These services focus on providing a discount with a pre-determined time frame and only to a specific amount of people.
Contextual Advertising
Contextual advertising is a form of online advertising that places an ad on a specific targeted niche website to attract buyers with a specific interest. It is targeted to specific keywords.
Contextual advertising also extends to product placement or placement into videos or other mediums like Harrison Ford mentioning Diet Coke on Jay Leno. Getting the product in front of an audience that may have an interest in their product or service.
Affiliate (performance based) Marketing
Affiliate marketing is the act of selling someone elses product or service for a fee or commission. Affiliate marketers may use any and all techniques available to them to sell a product or service, Nany affiliate marketers are able to attain their content from the companies that they are selling for. There are a number of online business that specialize in products and services available to sell for a commission. You can review Shareasale, Clickbank, Commission Junction and many others.
User Inerface or User Experience Advertising
This is a discipline designed to develop on site experiences that are intuitive and create a sticky experience, keeping users on their site as long as possible. In order to accomplish this properly you must perfect Graphic Design, User interface design, Information Architecture and web development . To be truly effective, one should choose to study all 4 branches or focus on one branch for a team, but all 4 need to be implemented to perfect the experience.
A great example of online advertising by a corporation.
Doug Thaler
Activedevelopment.com
Doug Thaler has been an online marketing guru for over 20years. Differing from other marketers, Doug is focused on business development, profits and bottom line performance for every business he works with. For more information contact Doug Thaler at doug@activedevelopment.com.
As a marketing technique that has become very popular online, pay per click‘s primary purpose is to encourage users to click on advertisements that will "click" them through to another page on the web. PPC or Pay per click advertising is a form of classified advertising. You have more focus with PPC advertising in that you can choose "key words" or "key phrases" that users will be specifically searching for. Once users search that term they will see ads on the page related to the terms they are interested in.
A PPC or pay per click ad is most commonly made of text or images, or a combination of both, the PPC model can be applied to video (depending on the platform). PPC has been a fast growing form of online advertising and is extremely effective if used, tracked and modified with diligence so that clicks are not wasted.
SEO
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All of the major search engines such as Google, Yahoo and Bing have organic search results. These organic results are typically located tin the center of the page and are the location where links to web pages and other content such as videos or local listings are shown and ranked based on what that specific search engine considers most relevant to users. Each search engine uses a different algorithm to determine what is the most important to their visitor.
The purpose of SEO is to rank as high as possible on page one of that search engine. The higher that you rank in the search engine results, the more traffic that your webpage will receive.
Based on the king of search engine "Google" and the way they have been able to perfect the search, SEO has become a science with a lot of competition. Receiving top ranking allows you to receive consistent ongoing targeted visitors without having to pay for each click or each advertisement It will however cost you monthly to have the work done that will allow you to maintain top search engine positioning.
As social media continues to become more and more important, search engine factors are beginning to change faster than ever to be able to perfect the search experience. Additional social factors are starting to play an important role like Facebook likes and Google +1, Twitter and other social shares.
Not long ago another form of ranking looks like it will begin to take us for another turn, Author Rank will soon become a huge factor for how content is ranked in search engines, and as happened with Googles Penguin and Panda will change the SEO game forever.
It is important to realize that search engines still use what they call robot’s or sophisticated algorithms to determine which content will be most important to their users. By optimizing your pages, your content and your code you can be sure to better rank for the keywords that you are looking to rank for. Once again I would recommend looking for expertise in this field to save you time and money. By securing the right resource you will save yourself time and money and hopefully make your online dreams successful.
Email marketing or direct mail enables the marketer to
1. Procure new customers
2. Garner repeat business and customer loyalty
3. Improve Customer Loyalty.
Some of the most frequent ways in which companies utilize email marketing are by creating monthly newsletters to make users aware of new products, services, discounts or company news that may be of interest to their users or prospects.
Email can achieve one of the fastest returns on investment, is relatively easy to track and can turn into a literal windfall of profits if managed properly. Business can reach a substantial number of people in a very short period of time with email. Companies however need to be aware of new laws that may vary in different states or countries regarding email advertising. Also due to the sophistication of spam filters it is becoming more difficult to reach many email in boxes. Email laws are controlled in the USA by a Non -Solicitation Act called (CAN-SPAM).
Dont try to manage this yourself the effort is just not work it. Have a professional manage it for you and your ROI will increase 10 fold. Email marketing done right is the most effective form of instant gratification for business bottom line.
Video Marketing
Vido has become one of the hottest properties and is given greater "link juice" or a higher priority than a lot of content when it comes to attaining rankings on the search engines. The use of video continues to grow and become more important as an online medium and to garner rankings. Video content, as with all online content should be relevant and informative.
In order to market videos sites like Youtube, Dailymotion and others have become extremely important. Almost all major company's have started using video marketing to attain online notoriety. Some companies that have used these techniques are Old Spice Guy and WalMart Clown,
Blogging
Wikipedia defines a blog as "A blog (a portmanteau of the term web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited.Many of the online marketing disciplines on this list can be applied in blogging, and for that reason, blogging in itself is it’s own discipline. A blogger can use a blog as a personal or company diary. A blog can also be used to cover news topics in a particular niche. Blogs are also commonly to sell affiliate advertising, provide instruction or insight".Blogs or blogging have become a key form of online advertising toe be able to create "expert" commentary about a subject or topic. Today there are blogs for just about everything from politics, to fashion, legal, toys and just plain gossip. Blogging's use today has expanded to create an online buzz about a subject or for a company. Search engine robots crawl blogs and pick up on relavent content and users interest to determine how important the content is. An example of a good expert blog about cloud computing is http://www.filocity.com/thecloud. More information on blogging can be found at http://probloggerbook.com/about/
Article Marketing/Online PR
Article marketing is the use of article posting sites to write and post articles about your topic and distribute that information through article posting sites like ezinearticles and go articles which are free sites. Some of the most highly respected and reviewed sites by news reporters and professionals are prweb and prnewswire. Although these are paid sites the links that can be attained back to your site hold extremely high "link value" and may raise the ranking of your site. The best way to manage articles is to write relevant engaging content on a subject that very subtly mentions or promotes a product or service. If the information is engaging enough it will be re-purposed by the press and further advertised or blogged about by industry professionals.
Because the web is so massive and most sites discourage duplicate content a technique known as article spinning is used to create additional articles from the one to avoid being penalized. This will allow your article to be viewed or found by an entirely new audience. The article written as a Press Release has a different function. The Press release according to wikipedia is defined as follows. "A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media. The Press Release is specifically targetted to media outlets for re-distribution and should be professionally written and distributed.
Social Media
Social media is extremely important today not only in creating awareness but in communicating your purpose to the world at large today. As various forms of electronic communication continue to consume us being able to reach out today through popular online mediums have a greater importance than ever before. Depending on the goal of the marketer social media is just one discipline that should be maintained.
Online social media outlets continue to grow and while the major outlets like Facebook, Linkedin, Google+ and Twitter may be the most popular, they may not be the most effective for what you are trying to accomplish. Creating one or more of the more popular social media platforms is essential for all business today. Some of the best use of these platforms outside of self promotion and advertising are the ability to broadcast news and announcements, sales and promotion and help for customers.
Network Marketing is a form of social media marketing that focuses on building a one on one relationships with those that are most likely to use their product or service. Network marketing is an intimate form of marketing directed at building a relationship with an individual that will mutually benefit from that relationship and who will benefit the company. Network marketers typically spend a lot of time commenting on specific topics or subject in Quora or Twitter.
What is important for every marketer to know is that for a piece of information to be picked up or to go viral it must not only be good but specifically targeted to someone that has interest. Interest in that content and interest in the ability to share that content with others. Because of their understanding of the web the network marketer knows what information will gain the attention of their audience and what they need to say to grab the attention of a particular network or person.
Community Building
Community building is an extension of what i call the targeted marketer. It is building a community of individuals focused around a common interest. This focal point or core group of what can be deemed as enthusiasts is moulded to create a hub where conversations between users help share information on and build brand loyalty organically.
In the context of social networking social media or smm marketers focus on creating mass communication to reach the most people possible. Network marketers try to build relationships one by one. Community marketers build relationships between a group or groups with common interest. Community marketers use expertise and trust to build relationships between themselves and the brand.
You can read more about trust building in a book called Trust Agent by Chris Brogan.
Another fast emerging trend in online marketing is location based marketing. Location based marketing or local advertising focuses on the fact that most users are looking for "local" business that they can visit or have a physical location close to them. These business typically offer a discount, reward or coupon just for checking into their website. In some cases the more you check in to a site the greater the discount or better the offerings you will receive. Additional incentives are offered if you share the site or information with others. Some location based sites are Foursquare and Gowalla.
In addition site like Gropon and Amazon local focus on local promotions that offer a substantial discount on their product or service. These services focus on providing a discount with a pre-determined time frame and only to a specific amount of people.
Contextual advertising is a form of online advertising that places an ad on a specific targeted niche website to attract buyers with a specific interest. It is targeted to specific keywords.
Contextual advertising also extends to product placement or placement into videos or other mediums like Harrison Ford mentioning Diet Coke on Jay Leno. Getting the product in front of an audience that may have an interest in their product or service.
Affiliate (performance based) Marketing
Affiliate marketing is the act of selling someone elses product or service for a fee or commission. Affiliate marketers may use any and all techniques available to them to sell a product or service, Nany affiliate marketers are able to attain their content from the companies that they are selling for. There are a number of online business that specialize in products and services available to sell for a commission. You can review Shareasale, Clickbank, Commission Junction and many others.
User Inerface or User Experience Advertising
This is a discipline designed to develop on site experiences that are intuitive and create a sticky experience, keeping users on their site as long as possible. In order to accomplish this properly you must perfect Graphic Design, User interface design, Information Architecture and web development . To be truly effective, one should choose to study all 4 branches or focus on one branch for a team, but all 4 need to be implemented to perfect the experience.
A great example of online advertising by a corporation.
Doug Thaler
Activedevelopment.com
Doug Thaler has been an online marketing guru for over 20years. Differing from other marketers, Doug is focused on business development, profits and bottom line performance for every business he works with. For more information contact Doug Thaler at doug@activedevelopment.com.
