Monday, May 27, 2013
Tuesday, May 7, 2013
7 Elements of a Winning Landing Page
7 Elements of a Winning Landing Page
Learn the basics and implement them to see improved conversion rates on your landing pages.
If landing pages didn’t exist and you were designing one for the very first time, what ingredients would you need to make your new creation a success?
On day 1 of our 7 Days to a Better Landing Page series, we’re going to take look at the anatomy of a landing page, and we’ll define the building blocks of a successful online marketing campaign.
The purpose of this first post is to define the types of content that you should consider for your landing pages. As we progress through the week we’ll build on this foundation piece by piece.
So grab some paper and a pen and sketch out a page for your next campaign as we step through the 7 elements. You’ll be surprised at how quickly you can create a basic page outline using this technique.
For help contact Activedevelopment.com at info@activedevelopment.com
A Simple Example
This diagram represents a sample layout with the 7 elements placed in fairly standard locations. Your specific landing page may vary greatly, but it’s helpful to look at this for reference as we walk through each element.
A sample landing page layout showing placement of the 7 elements.
1. The Unique Selling Proposition (USP)
The starting point of a marketing campaign often revolves around defining a point of differentiation. What is it about your product or service that sets it apart from the competition? Often, this has already been defined at a higher brand level and you just need to re-iterate it in a succinct way on your landing page. If not, this is your first task. Try to break down your offering to its most basic level, to describe the specific benefit your customers will get by choosing your product/service.
A classic example comes from Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less – or it’s free.”
A well crafted USP sets clear expectations for your customers and allows them to understand why they should care.
On your landing page, the USP should be delivered using a combination of the following page elements:
- The primary headline: the Domino’s example above is a perfect illustration of a page headline.
- Sub header: Sometimes you will need a secondary headline (typically smaller in size) that provides some clarification about the primary headline. Most commonly, this is used to allow the primary headline to be very short and punchy.
2. The Benefits
Following on directly from the USP is a more detailed description of your offer’s benefits and features. By crafting an effective headline you gained the attention of your customer, and now you have to provide a little more detail to the offer to answer any questions they may have. Try to focus on answering the question “What will this do for me?”, as this will help you to write copy that speaks directly to your customers questions.
It’s important to strike a balance here and not get into so much detail that your landing page feels like it’s full of text. Write a brief one paragraph summary and 3-5 bullet points for clarity. Come back to this section many times and edit the copy to remove any bloated or unnecessary verbiage.
3. The Hero Shot
The adage “a picture is worth a thousand words” is especially true in the short attention span world of the landing page. The hero shot is the visual representation of your offer and can help people to gain a better understanding of what it is or what it looks like. It will most commonly be one of these types of visual element:
- A photograph of your product/service – preferably shown in it’s context of use (see point 4 below)
- A diagram illustrating how it fits into the realm of an existing problem (like a series of steps)
- A chart comparing it to the competition
- A large graphic simply stating the numerical aspect of the offer – 200% Bonus, FREE, $100 off etc.
4. Context of Use
You should aim to showcase your product or service being used in real life. The idea here is to get your customers to empathize and place themselves in a scenario where they are using it. There are many ways in which to achieve this, including:
- A photo: Consider an example of a collapsible step ladder. A standard white-background photo of the item would work for the hero shot, but to add extra effect you could provide supplementary photos of someone unfolding it, using it to reach somewhere high, and placing it neatly into a small cupboard afterward.
- Video: While the camera never lies, video is an even more compelling way to showcase your product. Think of the common Shamwow and Slapchop commercials currently running. While cheesy, they impart a sense of need by illustrating direct benefits to everyday life.
- Testimonials: Show that you already have customers, but keep them real.
- Client lists: By listing known brand names that are using your service provides an implied sense of context and adds to the feeling of trust.
5. Request for data
It’s common – especially in the B2B marketplace – for the main purpose of your landing page to be lead generation. Usually this will involve asking the visitor for their Name and Email in exchange for some sort of freebie (we’ll be covering this in Thursday’s post). If you are requesting data from your customers, keep the form as short as possible and include a privacy statement near the button or email address field.
TIP: There is some thought and opinion on the placement of lead generation forms that suggests placing them on the right-hand side of the page yields higher conversions. This is likely due to the way westerners read from left to right. As such, placing the form on the left is akin to asking for something before explaining the benefits involved.
Read more about creating the perfect length lead gen form.
6. The Backup Plan
Not all visitors will become paying customers after the first kiss. To give you the opportunity for a little extra foreplay, leave a non-committal escape route from the page. This is what’s known as a Safety Net, and its purpose is to capture the attention of someone who is interested but not ready to buy. Examples include:
- Follow us on Twitter: Once someone is following you on Twitter they can be exposed to your other marketing and brand messages, which may entice them to buy in the future.
- Remind Me: Provide a way for them to be reminded (via email) at a predetermined time in the future (1 day, 1 week, 1 month, specific date etc.) and be sure to place a trust statement beside it that explicitly states that you will not contact them at any other time.
- A Free Takeaway: Provide a link to a free download-able brochure (without having to complete a form).
- Bookmark This Page: A classic technique that isn’t likely to yield great results as people don’t really check their bookmarks a a matter of process. It does however enable someone to find you again if they want to deal with you later on – especially important for standalone landing pages that are reached via an Ad they may never see again.
7. The Call To Action (CTA)
The final part of your landing page is the all important Call To Action or CTA. This is the statement or copy that instructs your visitor to take a specific action. Often it will be the button on a form, or a large graphical button that takes your new customer through to a final destination somewhere on your main website. It’s critical that the CTA is very obvious and is written in a way that describes what clicking on it will actually do.
Poorly written CTA’s are the standard CLICK HERE or SUBMIT. A good example would be “Get your $50 spa coupon” which clearly articulates what you will be receiving in exchange for your precious click.
Wrapping Up
By now you should have an understanding of what a landing page needs to function. As I mentioned at the start, you can use these 7 elements of a landing page to quickly produce a napkin sketch or wireframe for a marketing campaign. On particularly good technique for visualizing landing page design potential is to create a paper prototype. Do a quick sketch of the 7 elements on a piece of paper, cut them out and move them around on a new piece of paper. Try to lay it out so that they tell a fluid story with a strong focus on the CTA.
Check back tomorrow for in part 2, where we’ll be looking at “7 Landing Page Inspirations in the Real World”, and how you can become a better marketer by observing marketing in everyday life.
– Oli Gardner
Monday, April 1, 2013
Tuesday, March 12, 2013
Press Release and Backlink Building -The Best Press Release Sites To Market From
Press Release Marketing and why it is so important.
Hah. Your company has something else brilliant to announce to the world. New and brilliant news is not the only news that should be presented online. Press releases are a great way to build what are know as backlinks. Banklinks are links about your company that create somewhat of a viral sound byte online. Google reads these signals as interest in you and it helps raise your rank and authority online. We all know that the more authority, the higher your positioning online and thereby causing more organic or free traffic back to your site.
Some of the immediate benefits of a press release are:
1- Provide their clients with a presence on Google News
2- Drive more targeted traffic to their clients’ sites
3- Obtain high-quality inbound links.
This list below will help you identify the best press release distribution sites so that you can submit to the best sites possible– saving you time, money and energy in testing them yourself.
Note: you need a standard high-quality press release before submitting to these sites, or your release will be rejected. Also keyword density and following your press release up with other social signals to benefit your company and get the most from your press release.
Press release distribution sites – ranked based on the ROI we observed:
| URL | Google PR | Text Links/URLs Allowed | Pricing Options |
| MarketWire.Com | 7 | 4 | Depends on the distribution circle – $75 for the advanced SEO package which includes text links within the content |
| NewsWire.Ca | 7 | Depends on the distribution circle – also charge per text-link | |
| Earthtimes.Org | 7 | 5 | Free |
| Prweb.Com | 7 | 5 | $80- $140- $200- $360 |
| Pr.Com | 7 | 5 | free- $199- $499 |
| Prfire.co.uk | 7 | 5 | free- $30- $75 |
| Prlog.Org | 6 | 3 | Free |
| 24-7PressRelease.Com | 6 | 8 | $49- $89- $139- $369 |
| PrLeap.Com | 5 | 8 | $49 |
| TransWorldNews.Com | 5 | 8 | $49.95- $64.95- $99.95- $114.95- $999- $50- $65- $2,495 |
| BusinessWireIndia.com | 5 | 6 | $112 |
| FastPitchNetWorking.Com | 5 | 8 | $18 and up |
| Seopressreleases.Com | 5 | 8 | $49- $99 |
| OnlinePrnews.Com | 5 | 6 | $12- $49- $349 |
| Express-press-release.net | 5 | 10 | $29 |
| Pr-USA.Net | 5 | 8 | Free |
| PressBox.Co.Uk | 5 | 6 | Free |
| PressReleasePoint.Com | 5 | 7 | Free |
| Live-pr.Com | 5 | 6 | Free |
| Impactwire.Com | 5 | 6 | Free |
| DropJack.Com | 5 | 7 | Free |
| WiredPRNews.Com | 4 | 2 | $19.95- $24.95- $1995 |
| BigNews.Biz | 4 | 1 | Free |
| PressRelease365.Com | 4 | 5 | $24.95- $49.95- $99.95 |
| BeforeItsnews.Com | 4 | 8 | Free |
| Widespreadpr.Com | 4 | 8 | Free |
| Free-press-release- center.Info | 4 | 3 | $2.99 |
| FreePressrelease.Com | 4 | 8 | Free |
| FreePressindex.Com | 4 | 1 | Free |
| FreePressreleases.co.uk | 4 | 8 | Free- $50- $120- $230 |
| PressReleaseSpider.Com | 4 | 1 | $4.95 |
| FreePressRelease.Com.au | 4 | 1 | Free |
| PressMediaWire.Com | 3 | 8 | $30- $80- $149 |
| PrWallstreet.Com | 3 | 8 | Free- $19- $59 |
Stay tuned for more link-building techniques/lists to emerge soon.
Active Development can create a Press Release with a follow up Blog post and social signals to help you maximize your spend and receive the most link juice for your money. Contact us today at 888.410.9690 x225.
Friday, February 22, 2013
Increase Your Authority With Content
Content is considered to be King for a reason. Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers. B2Bs are investing more into content marketing, which is great, but many are still making some mistakes along the way. Content marketing is really a 5 step process and many B2Bs are missing at least one of the steps. A thorough B2B content marketing campaign includes the following steps:
Research
Skipping this step can limit the success of your content. Before you start writing it’s important to see what kind of content others in the industry are creating. Take a look at their approach and analyze what might work for your business and what wouldn’t. The content that gets shared the most and receives the most content is obviously what people want to see. Just as you would when starting a business, do some competitive research. Don’t use this information to copy a content marketing strategy, but look for opportunities where you can improve upon what is already being done. If you just post more of the same, it will be difficult to get noticed.
Skipping this step can limit the success of your content. Before you start writing it’s important to see what kind of content others in the industry are creating. Take a look at their approach and analyze what might work for your business and what wouldn’t. The content that gets shared the most and receives the most content is obviously what people want to see. Just as you would when starting a business, do some competitive research. Don’t use this information to copy a content marketing strategy, but look for opportunities where you can improve upon what is already being done. If you just post more of the same, it will be difficult to get noticed.
Create and Edit
Once you’ve decided on your topic, you need to decide what the best format for that content should be. It can be a blog post, article, white paper, eBook, guide, video, podcast, infographic, etc. Once you’ve created something that you think is worth sharing, get a second opinion and make sure to triple check for spelling or grammatical errors. Remember, this content is a representation of your business.
Once you’ve decided on your topic, you need to decide what the best format for that content should be. It can be a blog post, article, white paper, eBook, guide, video, podcast, infographic, etc. Once you’ve created something that you think is worth sharing, get a second opinion and make sure to triple check for spelling or grammatical errors. Remember, this content is a representation of your business.
Post
The best place to post content isn’t necessarily on your website. To increase brand exposure it’s important to seek out opportunities on other web properties. Spend some time researching industry related sites that accept content submissions like guest blog posts. Content creation can be difficult for everyone and many bloggers supplement their blog with guest posts to keep it active. Post videos to video sharing sites like YouTube in addition to posting on your own site so that it may appear within a YouTube search. Expanding your content across the web not only improves the chances of it being seen, but also aids in link building efforts for SEO purposes.
Monitor and Share
If you are posting on another web property, you’ll have to check in to see when it was published. All content needs to be monitored for comments and additional feedback. If comments or questions are ignored it doesn’t result in a good brand experience. Be sure to share all published content with social media followers and encourage them to share it with their connections.
The best place to post content isn’t necessarily on your website. To increase brand exposure it’s important to seek out opportunities on other web properties. Spend some time researching industry related sites that accept content submissions like guest blog posts. Content creation can be difficult for everyone and many bloggers supplement their blog with guest posts to keep it active. Post videos to video sharing sites like YouTube in addition to posting on your own site so that it may appear within a YouTube search. Expanding your content across the web not only improves the chances of it being seen, but also aids in link building efforts for SEO purposes.
Monitor and Share
If you are posting on another web property, you’ll have to check in to see when it was published. All content needs to be monitored for comments and additional feedback. If comments or questions are ignored it doesn’t result in a good brand experience. Be sure to share all published content with social media followers and encourage them to share it with their connections.
Include it in Future Content
Content doesn’t need to have a short shelf life. As you continue with a content marketing strategy, you can include a link to “old” content within the new content. As long as it’s still relevant, this is a great way to get more eyes on that content and increase its value.
Content doesn’t need to have a short shelf life. As you continue with a content marketing strategy, you can include a link to “old” content within the new content. As long as it’s still relevant, this is a great way to get more eyes on that content and increase its value.
Thursday, February 14, 2013
Video Marketing That Makes Sense
Video Marketing Misinformation and 5 Big Myths About Video Marketing
Nobody Will Watch It
Marketing is about being where the people are, right? Well people spend up to 20 hours a month on average watching videos online on sites like YouTube and Hulu. There’s a reason why YouTube is the second largest search engine after Google. Some people prefer to learn visually and find it more entertaining to watch a video as opposed to reading a blog post or an article. As long as you have something interesting to say and provide value with your video, people will watch it.
Marketing is about being where the people are, right? Well people spend up to 20 hours a month on average watching videos online on sites like YouTube and Hulu. There’s a reason why YouTube is the second largest search engine after Google. Some people prefer to learn visually and find it more entertaining to watch a video as opposed to reading a blog post or an article. As long as you have something interesting to say and provide value with your video, people will watch it.
It Has to Go Viral
It’s extremely hard to achieve a viral video. According to Pixability, 2/3 of all videos get fewer than 1,000 views and only 1.7% get more than 100,000 views. Just because your video doesn’t go viral, doesn’t mean that it isn’t having an effect. The focus of a video marketing strategy shouldn’t only be on the number of views that videos get. It really serves a much broader purpose.
It’s extremely hard to achieve a viral video. According to Pixability, 2/3 of all videos get fewer than 1,000 views and only 1.7% get more than 100,000 views. Just because your video doesn’t go viral, doesn’t mean that it isn’t having an effect. The focus of a video marketing strategy shouldn’t only be on the number of views that videos get. It really serves a much broader purpose.
It needs to be up to Hollywood Standards
If you are a multi-billion dollar company, that’s one thing. But if you own and operate a small business nobody expects you to have a video that looks like it cost a few thousand dollars to produce. A marketing video needs to be professional looking, have proper sound and image quality, and provide value. Most phones have cameras these days that will work just fine and there are numerous free or inexpensive editing programs available that can get the job done.
If you are a multi-billion dollar company, that’s one thing. But if you own and operate a small business nobody expects you to have a video that looks like it cost a few thousand dollars to produce. A marketing video needs to be professional looking, have proper sound and image quality, and provide value. Most phones have cameras these days that will work just fine and there are numerous free or inexpensive editing programs available that can get the job done.
It needs to be short
There is a common misconception that a marketing video shouldn’t be longer than a few minutes or you risk losing a viewer’s attention. The truth is that there is nothing wrong with including some long form videos in your video collection. They shouldn’t all be long, but they don’t all need to be short either. Do whatever makes the most sense for the content. If you need more than two to five minutes to get your point across, that’s OK. Create videos that have a wide range of lengths from quick promotional videos to longer videos that are educational.
There is a common misconception that a marketing video shouldn’t be longer than a few minutes or you risk losing a viewer’s attention. The truth is that there is nothing wrong with including some long form videos in your video collection. They shouldn’t all be long, but they don’t all need to be short either. Do whatever makes the most sense for the content. If you need more than two to five minutes to get your point across, that’s OK. Create videos that have a wide range of lengths from quick promotional videos to longer videos that are educational.
It’s Expensive
As was already mentioned, you don’t need to spend thousands on production. You also don’t need to spend thousands on promotion. Promote your videos through your established marketing channels like email newsletters and to your social media fans and followers. If you have the resources to do so, think about paying for a “Promoted Video” on YouTube. The costs aren’t nearly as high as paying for Google AdWords.
As was already mentioned, you don’t need to spend thousands on production. You also don’t need to spend thousands on promotion. Promote your videos through your established marketing channels like email newsletters and to your social media fans and followers. If you have the resources to do so, think about paying for a “Promoted Video” on YouTube. The costs aren’t nearly as high as paying for Google AdWords.
Doug Thaler is an expert customer acquisition and online marketing expert. He can be reached at 888.410.9690 x225
Another sample of a commercial video
Monday, February 4, 2013
Building Backlinks That Will Generate Traffic!
How To Build Backlinks That Will Generate Traffic!
Building Backlinks
There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building. After all, the search engines are simply robots. Building links just to build links in the hopes that they get noticed by the search spiders is the wrong approach. Instead, it’s important to make your target audience the priority when it comes to link building. After all, the goal of any internet marketing activity is to get someone to visit your site and convert. Building links on obscure sites may build up your link portfolio, but they aren’t going to result in any direct traffic.
Focusing too much on link volume for the search engines can result in bad decisions. Sure, there are plenty of ways to build links and build them quickly. This approach may even give you a boost in ranking for a short period of time. However, the search engines are becoming more and more advanced. The Google Penguin update was a game changer as it went after sites that were guilty of link spam tactics like building links from low quality sites, link exchanges, overuse of exact match anchor text, and more. Building links only for the search engines will have the opposite effect and aren’t worth building at all.
Links that are built purely for SEO purposes often miss the mark when it comes to traffic generation. The links that are included on many popular sites (including social networking sites) are typically “no-follow”. This code tells the search engine spider not to follow the link, or essentially not to pass any value over to the site that is being linked to. At first glance, “no follow” links appear to be a real bummer. What’s the point of getting this great link if the search engines aren’t paying any attention to it?
There are actually two reasons to try and attain these no follow links. The first is to generate traffic. Even if the search engine spider isn’t following the link it still looks the same to a human visitor. They can still see the link and they can still choose to click over to the site. Popular sites like YouTube and LinkedIn utilize the “no follow” tag to avoid an abundance of link spam but these sites can be great at generating traffic to your site. It would be crazy to avoid creating and sharing great videos on YouTube or answering questions or joining groups on LinkedIn for exposure just because any link that you are able to put on those sites are not followed by the search engine spiders. Think about the amount of traffic that those sites get on a daily basis.
The second reason is that it’s not actually true that no follow links have no SEO value. The search engines may not “follow” the link but they are still seeing it. The search engines like to see a well rounded link portfolio. If all of the links pointing to your site are followed links, it could raise a red flag. A combination of followed links and no follow links shows that you are building links for the right reasons, to gain exposure and generate traffic to your site from target audience members.
Doug Thaler is an expert on Customer Acquisitions and online digital marketing. Contact Doug at 888.410.9690 x225.
Thursday, January 24, 2013
Other Link Building Strategies
Other Link Building Strategies To Help Grow Your Online Presence.
Relevant In-Content Link Promotion: One important aspect of link building is securing links within a body of text that contains keywords similar to your site. Here, we contact and secure links within blogs, forums, news sites, and other sites that contain keyword rich information similar to your business.
Deep Linking & Internal Links: Another important aspect of link popularity building comes
from the way your external links point to your site and by what means you share links within your site. For example, if you have a particular service or landing page that you want to rank well in the search engines, that particular page will need back links of its own (and high Page Rank). Here, we use several methods that allow deep linking such as; article marketing, forum posts, RSS promotion, social bookmarking, online classifieds, social responses, press
release syndication, and more.
Blogging and Social Media Optimization: Elite Strategies will consult with you
to implement the most effective methods for adding fresh content (whether through news,
articles, a blog, or RSS feeds from other sites) and walk you through the process of adding
content using proper SEO techniques. Additionally, we optimize the blog internally and/or help your social media marketing staff further SEO by using the right linking strategies for the
current and future social media campaigns.
New Landing Pages (Optional): A custom strategy will be developed for building new
keyword targeted landing pages for your site. This is particularly useful for small sites lacking
in content and size. Here, we work with your staff to help create SEO friendly content focusing on new keywords, and our team promotes these pages through link popularity building.
To find out more or for a free consult contact: Doug Thaler 888.410.9690 x225.
Deep Linking & Internal Links: Another important aspect of link popularity building comes
from the way your external links point to your site and by what means you share links within your site. For example, if you have a particular service or landing page that you want to rank well in the search engines, that particular page will need back links of its own (and high Page Rank). Here, we use several methods that allow deep linking such as; article marketing, forum posts, RSS promotion, social bookmarking, online classifieds, social responses, press
release syndication, and more.
Blogging and Social Media Optimization: Elite Strategies will consult with you
to implement the most effective methods for adding fresh content (whether through news,
articles, a blog, or RSS feeds from other sites) and walk you through the process of adding
content using proper SEO techniques. Additionally, we optimize the blog internally and/or help your social media marketing staff further SEO by using the right linking strategies for the
current and future social media campaigns.
New Landing Pages (Optional): A custom strategy will be developed for building new
keyword targeted landing pages for your site. This is particularly useful for small sites lacking
in content and size. Here, we work with your staff to help create SEO friendly content focusing on new keywords, and our team promotes these pages through link popularity building.
To find out more or for a free consult contact: Doug Thaler 888.410.9690 x225.
Friday, January 4, 2013
All About Search Engine Optimization "SEO" Part 2
Website Optimization Consulting, Analytics, and Link
Popularity Building
On-page Optimization: When search engines visit a website, there are a number of places they look
for keywords to determine what the site is about. If you do not have the correct keywords in the right places, it will be extremely difficult for your target audience to find you on the top search engines. The on-page portion of each project ensures that you have the right keywords in the right places and that search engines can easily find all of your pages.
Competitive Analysis & Keyword Research: Using the information gathered from your input, your site analytics, and your competitors, we create a list of keywords and run a full analysis. We develop a list of keywords that are highly searched, extremely targeted, and generally less competitive. The complete results are shared with you for approval before any applied optimization begins.
Installation of Web Analytics: Analytics helps us analyze and measure traffic, conversions,
and overall site usability. Each project starts by installing web-tracking software to determine
your websites current traffic patterns. This will provide us with an overall picture of where your visitors are coming from, what keywords they are using to find you, and what they are doing when they get there.
Keyword Integration: Without proper keyword integration, a site will not do well in the search engine results. Here, we will map out and implement best practices for keyword integration into your source code and (with approval) your visible copy. This includes changes to (Htags, HTML Site-Map, Robots.txt, XML Site-Map, Meta Tags, Alt Tags, Title Tags, and more).
Site Architecture Changes: All sites need a sound architecture; navigation and
formatting, to compete for top rankings. Here, we fix any design errors including Javascript or flash navigation, flash intro pages, lack of space for content on home and category pages, etc.
Diagnostics & HTML Fixes: Through the use of our software, we run a full analysis of the site architecture to look for errors with spidering, 404's, malformed URLs, and more. This includes setting up and optimizing a Google webmaster tools account for your site.
Page Content: Keyword rich content is key with large web site optimization. Static pages, category pages, and product pages must all have unique and targeted keywords within the visible body of the site and in the right density in order to rank well in the search engines. Here, we identify any problem areas with web content and go over strategies to come up with quality content that does not take away from your sales copy or conversion potential. We also have content writers as an option for an additional fee.
Link Popularity Building
A key part of achieving first-page rankings for competitive keywords is how other websites, across the web, refer to your website, via links. These references, or votes of confidence in Google’s view, are made through a hyperlink that points to your site from some other site. As part of our SEO process, Search-Placement uses various highly effective methods to build these links for your site. Our methods increase the trust and authority of your site, which in turn, increases your organic rankings after completing the on page optimization.
Industry Specific Site Research: First, our team starts by researching all the various authoritative and relevant blogs, news sources, social networks, and other web sites within your industry. We build a large list of sites that we will be able to contact and secure links from on your behalf.
Relevant In-Content Link Promotion: One important aspect of link building is securing links within a body of text that contains keywords similar to your site. Here, we contact and secure links within blogs, forums, news sites, and other sites that contain keyword rich information similar to your business.
Deep Linking & Internal Links: Another important aspect of link popularity building comes
from the way your external links point to your site and by what means you share links within your site. For example, if you have a particular service or landing page that you want to rank well in the search engines, that particular page will need back links of its own (and high Page Rank). Here, we use several methods that allow deep linking such as; article marketing, forum posts, RSS promotion, social bookmarking, online classifieds, social responses, press
release syndication, and more.
Blogging and Social Media Optimization: Elite Strategies will consult with you
to implement the most effective methods for adding fresh content (whether through news,
articles, a blog, or RSS feeds from other sites) and walk you through the process of adding
content using proper SEO techniques. Additionally, we optimize the blog internally and/or help your social media marketing staff further SEO by using the right linking strategies for the
current and future social media campaigns.
New Landing Pages (Optional): A custom strategy will be developed for building new
keyword targeted landing pages for your site. This is particularly useful for small sites lacking
in content and size. Here, we work with your staff to help create SEO friendly content focusing on new keywords, and our team promotes these pages through link popularity building.
For additional information or a free consult call: Doug Thaler at 888.410.9690 x225.
Installation of Web Analytics: Analytics helps us analyze and measure traffic, conversions,
and overall site usability. Each project starts by installing web-tracking software to determine
your websites current traffic patterns. This will provide us with an overall picture of where your visitors are coming from, what keywords they are using to find you, and what they are doing when they get there.
Keyword Integration: Without proper keyword integration, a site will not do well in the search engine results. Here, we will map out and implement best practices for keyword integration into your source code and (with approval) your visible copy. This includes changes to (Htags, HTML Site-Map, Robots.txt, XML Site-Map, Meta Tags, Alt Tags, Title Tags, and more).
Site Architecture Changes: All sites need a sound architecture; navigation and
formatting, to compete for top rankings. Here, we fix any design errors including Javascript or flash navigation, flash intro pages, lack of space for content on home and category pages, etc.
Diagnostics & HTML Fixes: Through the use of our software, we run a full analysis of the site architecture to look for errors with spidering, 404's, malformed URLs, and more. This includes setting up and optimizing a Google webmaster tools account for your site.
Page Content: Keyword rich content is key with large web site optimization. Static pages, category pages, and product pages must all have unique and targeted keywords within the visible body of the site and in the right density in order to rank well in the search engines. Here, we identify any problem areas with web content and go over strategies to come up with quality content that does not take away from your sales copy or conversion potential. We also have content writers as an option for an additional fee.
Link Popularity Building
A key part of achieving first-page rankings for competitive keywords is how other websites, across the web, refer to your website, via links. These references, or votes of confidence in Google’s view, are made through a hyperlink that points to your site from some other site. As part of our SEO process, Search-Placement uses various highly effective methods to build these links for your site. Our methods increase the trust and authority of your site, which in turn, increases your organic rankings after completing the on page optimization.
Industry Specific Site Research: First, our team starts by researching all the various authoritative and relevant blogs, news sources, social networks, and other web sites within your industry. We build a large list of sites that we will be able to contact and secure links from on your behalf.
Relevant In-Content Link Promotion: One important aspect of link building is securing links within a body of text that contains keywords similar to your site. Here, we contact and secure links within blogs, forums, news sites, and other sites that contain keyword rich information similar to your business.
Deep Linking & Internal Links: Another important aspect of link popularity building comes
from the way your external links point to your site and by what means you share links within your site. For example, if you have a particular service or landing page that you want to rank well in the search engines, that particular page will need back links of its own (and high Page Rank). Here, we use several methods that allow deep linking such as; article marketing, forum posts, RSS promotion, social bookmarking, online classifieds, social responses, press
release syndication, and more.
Blogging and Social Media Optimization: Elite Strategies will consult with you
to implement the most effective methods for adding fresh content (whether through news,
articles, a blog, or RSS feeds from other sites) and walk you through the process of adding
content using proper SEO techniques. Additionally, we optimize the blog internally and/or help your social media marketing staff further SEO by using the right linking strategies for the
current and future social media campaigns.
New Landing Pages (Optional): A custom strategy will be developed for building new
keyword targeted landing pages for your site. This is particularly useful for small sites lacking
in content and size. Here, we work with your staff to help create SEO friendly content focusing on new keywords, and our team promotes these pages through link popularity building.
For additional information or a free consult call: Doug Thaler at 888.410.9690 x225.
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