Website Optimization Consulting, Analytics, and Link
Popularity Building
On-page Optimization: When search engines visit a website, there are a number of places they look
for keywords to determine what the site is about. If you do not have the correct keywords in the right places, it will be extremely difficult for your target audience to find you on the top search engines. The on-page portion of each project ensures that you have the right keywords in the right places and that search engines can easily find all of your pages.
Competitive Analysis & Keyword Research: Using the information gathered from your input, your site analytics, and your competitors, we create a list of keywords and run a full analysis. We develop a list of keywords that are highly searched, extremely targeted, and generally less competitive. The complete results are shared with you for approval before any applied optimization begins.
Installation of Web Analytics: Analytics helps us analyze and measure traffic, conversions,
and overall site usability. Each project starts by installing web-tracking software to determine
your websites current traffic patterns. This will provide us with an overall picture of where your visitors are coming from, what keywords they are using to find you, and what they are doing when they get there.
Keyword Integration: Without proper keyword integration, a site will not do well in the search engine results. Here, we will map out and implement best practices for keyword integration into your source code and (with approval) your visible copy. This includes changes to (Htags, HTML Site-Map, Robots.txt, XML Site-Map, Meta Tags, Alt Tags, Title Tags, and more).
Site Architecture Changes: All sites need a sound architecture; navigation and
formatting, to compete for top rankings. Here, we fix any design errors including Javascript or flash navigation, flash intro pages, lack of space for content on home and category pages, etc.
Diagnostics & HTML Fixes: Through the use of our software, we run a full analysis of the site architecture to look for errors with spidering, 404's, malformed URLs, and more. This includes setting up and optimizing a Google webmaster tools account for your site.
Page Content: Keyword rich content is key with large web site optimization. Static pages, category pages, and product pages must all have unique and targeted keywords within the visible body of the site and in the right density in order to rank well in the search engines. Here, we identify any problem areas with web content and go over strategies to come up with quality content that does not take away from your sales copy or conversion potential. We also have content writers as an option for an additional fee.
Link Popularity Building
A key part of achieving first-page rankings for competitive keywords is how other websites, across the web, refer to your website, via links. These references, or votes of confidence in Google’s view, are made through a hyperlink that points to your site from some other site. As part of our SEO process, Search-Placement uses various highly effective methods to build these links for your site. Our methods increase the trust and authority of your site, which in turn, increases your organic rankings after completing the on page optimization.
Industry Specific Site Research: First, our team starts by researching all the various authoritative and relevant blogs, news sources, social networks, and other web sites within your industry. We build a large list of sites that we will be able to contact and secure links from on your behalf.
Relevant In-Content Link Promotion: One important aspect of link building is securing links within a body of text that contains keywords similar to your site. Here, we contact and secure links within blogs, forums, news sites, and other sites that contain keyword rich information similar to your business.
Deep Linking & Internal Links: Another important aspect of link popularity building comes
from the way your external links point to your site and by what means you share links within your site. For example, if you have a particular service or landing page that you want to rank well in the search engines, that particular page will need back links of its own (and high Page Rank). Here, we use several methods that allow deep linking such as; article marketing, forum posts, RSS promotion, social bookmarking, online classifieds, social responses, press
release syndication, and more.
Blogging and Social Media Optimization: Elite Strategies will consult with you
to implement the most effective methods for adding fresh content (whether through news,
articles, a blog, or RSS feeds from other sites) and walk you through the process of adding
content using proper SEO techniques. Additionally, we optimize the blog internally and/or help your social media marketing staff further SEO by using the right linking strategies for the
current and future social media campaigns.
New Landing Pages (Optional): A custom strategy will be developed for building new
keyword targeted landing pages for your site. This is particularly useful for small sites lacking
in content and size. Here, we work with your staff to help create SEO friendly content focusing on new keywords, and our team promotes these pages through link popularity building.
For additional information or a free consult call: Doug Thaler at 888.410.9690 x225.
Installation of Web Analytics: Analytics helps us analyze and measure traffic, conversions,
and overall site usability. Each project starts by installing web-tracking software to determine
your websites current traffic patterns. This will provide us with an overall picture of where your visitors are coming from, what keywords they are using to find you, and what they are doing when they get there.
Keyword Integration: Without proper keyword integration, a site will not do well in the search engine results. Here, we will map out and implement best practices for keyword integration into your source code and (with approval) your visible copy. This includes changes to (Htags, HTML Site-Map, Robots.txt, XML Site-Map, Meta Tags, Alt Tags, Title Tags, and more).
Site Architecture Changes: All sites need a sound architecture; navigation and
formatting, to compete for top rankings. Here, we fix any design errors including Javascript or flash navigation, flash intro pages, lack of space for content on home and category pages, etc.
Diagnostics & HTML Fixes: Through the use of our software, we run a full analysis of the site architecture to look for errors with spidering, 404's, malformed URLs, and more. This includes setting up and optimizing a Google webmaster tools account for your site.
Page Content: Keyword rich content is key with large web site optimization. Static pages, category pages, and product pages must all have unique and targeted keywords within the visible body of the site and in the right density in order to rank well in the search engines. Here, we identify any problem areas with web content and go over strategies to come up with quality content that does not take away from your sales copy or conversion potential. We also have content writers as an option for an additional fee.
Link Popularity Building
A key part of achieving first-page rankings for competitive keywords is how other websites, across the web, refer to your website, via links. These references, or votes of confidence in Google’s view, are made through a hyperlink that points to your site from some other site. As part of our SEO process, Search-Placement uses various highly effective methods to build these links for your site. Our methods increase the trust and authority of your site, which in turn, increases your organic rankings after completing the on page optimization.
Industry Specific Site Research: First, our team starts by researching all the various authoritative and relevant blogs, news sources, social networks, and other web sites within your industry. We build a large list of sites that we will be able to contact and secure links from on your behalf.
Relevant In-Content Link Promotion: One important aspect of link building is securing links within a body of text that contains keywords similar to your site. Here, we contact and secure links within blogs, forums, news sites, and other sites that contain keyword rich information similar to your business.
Deep Linking & Internal Links: Another important aspect of link popularity building comes
from the way your external links point to your site and by what means you share links within your site. For example, if you have a particular service or landing page that you want to rank well in the search engines, that particular page will need back links of its own (and high Page Rank). Here, we use several methods that allow deep linking such as; article marketing, forum posts, RSS promotion, social bookmarking, online classifieds, social responses, press
release syndication, and more.
Blogging and Social Media Optimization: Elite Strategies will consult with you
to implement the most effective methods for adding fresh content (whether through news,
articles, a blog, or RSS feeds from other sites) and walk you through the process of adding
content using proper SEO techniques. Additionally, we optimize the blog internally and/or help your social media marketing staff further SEO by using the right linking strategies for the
current and future social media campaigns.
New Landing Pages (Optional): A custom strategy will be developed for building new
keyword targeted landing pages for your site. This is particularly useful for small sites lacking
in content and size. Here, we work with your staff to help create SEO friendly content focusing on new keywords, and our team promotes these pages through link popularity building.
For additional information or a free consult call: Doug Thaler at 888.410.9690 x225.
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